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Hedonic DiscoverySM
(The Right to SucceedSM)
- In a nut-shall, CAUSAL factors of consumer purchase behavior are strategic drivers of success. Marketing Executives and CEO's must possess this knowledge before investing a single dollar to build products/brands/services. Consumer Hedonic Discovery is the best tool in the world to provide companies with this critical information. Conversely, the impact of not possessing this knowledge, or basing your messaging and/or product development on the wrong causal factors of consumer purchase behavior, could be catastrophic to your business.
- The Right to Succeed is a world class, marketing insights methodology. It is proven, scalable and unique. It is foundational and is designed to serve as a strategic enabler of the Client’s Marketing Plan
- We provide clients with the foundational data, from the start, which is highly correlated to consumer purchase behaviors that matter: First Purchase, Repeat, Frequency & Loyalty.
- Our methodology only relies on point-of-purchase and point-of-use investigative research techniques. We discover the causal factors of behavior that drive ANY business. We use this foundational knowledge to build clients business.
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We give companies “The Right to SucceedSM”. The foundational data we provide serves as a strategic enabler of your marketing plan. We increase the probability and the magnitude of success, and provide companies with a sustainable competitive advantage. |
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We provide clarity on variety of business questions. We will first explain, with consumer data, what is happening in the market with your products or services. Once you know that, you will not only know what to do – but how to do it? With confidence, you will be able to choose the right course of action to solve a variety of business issues. |
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The concepts are developed by actual consumers, using Consumer Hedonics, with the guidance of our highly trained Ethnographers. When we are finished, you shall have a winning concept. |
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Consumer-preferred Product Innovation
- Superior, consumer preferred products/services are the key to building a successful business. Branders know that superior products drive repeat purchases and ultimately, keep consumers loyal to the Brand. If a products/service is truly consumer preferred, it will increase overall shopping trips, generating significant top-line Revenue growth. Moreover, in case of private label brands offered by mass-retailers – if the product/service is truly consumer preferred, it will halo to an overall brand experience, making a given retailer a destination for consumers.
- Using our network of Universities, Research Laboratories, and Global 500 R&D companies we bring innovation to Retailers and Branders for a royalty
- Based on the Hedonics (causal factors of purchase behavior) and rigorous analytics, we build a superior Product Fingerprint. This ‘Fingerprint’ is used by R&D organizations to build a superior product. We then further perfect the product through iterative development and benchmarking to best-in-class. The result is a consumer preferred products that drive repeat purchases and Brand loyalty.
Benefit
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Baker Street can help you create, consumer preferred destination products/services. But there is more… remember, to do so we will have the Hedonics (causal factors of purchase behavior) of the category. Therefore, we can help you marry best-in-class products with best-in-class messaging (advertising), giving you a clear competitive advantage.
We can either guide your R&D and manufacturing by providing key knowledge and an iterative development system, or we can use our network of world-class companies to provide you with a turn-key superior product/service solution. |
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The Objective is to maximize Purchases based on constraints for Reach & Frequency, CPM, and Total Media Dollars given that Purchase Intention, Repeat scores, and Tell-a-Friend, all varied by context.
Because the Media Architecture is optimized to drive Purchaser Behavior – actual Purchases are maximized for a given amount of Media Dollars. For example, if the Company/Brand wanted to maintain the same number of Purchases – then Spending could be optimized, and therefore, Profitability maximized for a Brand. Net, this is NOT primarily about optimizing overall CPM – it is about maximizing Purchase Behavior and business building Architecture performance.
The Output for the Client is the Media Architecture Measurement Tool, which becomes a scalable predictive model for recommended the Media Placement to optimize marketing spending. |
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Foresight ESPSM allows Clients to build their businesses by “ taking a risk on” Trends with a high probability of market significance, at the right time. Knowing with a certain probability that a Trend will matter to your business is valuable. It is even more valuable if it is spotted early (that’s why we called it Foresight ESP), and if you can launch at an advantageous time compared to your competition. Not too early or too late. We admit we only spot ideas/products that already exist (albeit at the Proton stage – virtually invisible), but we also define them with precision when they represent no more than 1-in-100 causality (therefore, far below the radar of nearly every person). Our method allows the Client to catch the right wave, at the right time.
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Maximize and Magnify provides the exact steps to iterate the product or messaging, even after launch, to maximize its potential to drive as much Revenue as possible. The Purpose of this approach is to achieve the absolute maximum from the investment. Very often, small but meaningful “tweaks” are made that pay dividends in the on-going “battle” for the actual Purchase of the consumer. A small 1% improvement compounds to a 100-fold increase in purchases (the volume) over time. |
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