Baker Street Solutions :: Our Solutions


	The benefits of Hedonic Discovery are exponential, versus a ‘typical’ Focus Group approach to gain in-depth consumer knowledge. Baker Street Solutions has perfected a methodology that increases the success rate of new initiatives by 3X Its success is in its apparent simplicity. We focus on the deep consumer understanding that is required as the foundation of any new marketing and/or product initiative... Specifically, why do people buy, repeat, and stay loyal?

We uncover causal factors by listening to ‘live’ consumers at the point where they purchase and use the products & services – net, at the two moments of truth for any product or service.

We significantly improve the quality and the depth of the qualitative research. Consumer Hedonics is a validated approach to building any brand, new product or service idea, in any industry, based on the factors that drive the consumer behaviors that matter:

First Purchase,
Repeat,
Frequency,
Loyalty &
Tell A Friend.

•	Even with predictive models like BASES, and disciplines like Success Criteria which must be met prior to launch, there has been NO improvement in success rates in the last 10 years.
•	There is constant pressure to innovate and produce results, but what is lacking is a methodology to improve the odds of success.
•	The Brutal Fact of running a business is, “the pressure to do something rather than nothing almost ALWAYS wins out” and this is what produces such low success rates. This is exactly why businesses need The Right to Succeed


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