Baker Street Solutions :: Our Principles

Baker Strees Solutions - We Crack the Consumer Code


	1. The foundation of any successful business is built on consumer understanding. We go even further: a business will only succeed if it is built using Hedonic Discovery^SM


	1. The foundation of any successful business is built on consumer understanding. We go even further: a business will only succeed if it is built using Hedonic Discovery^SM


	2. We believe consumer understanding is best done via ethnography. We go even further: we only do 1-on-1, point-of-purchase and point-of-use consumer discovery.


	2. We believe consumer understanding is best done via ethnography. We go even further: we only do 1-on-1, point-of-purchase and point-of-use consumer discovery.


	3. We believe that building the client’s business is our mission. We go even further: we act like independent stakeholders in your business.


	3. We believe that building the client’s business is our mission. We go even further: we act like independent stakeholders in your business.


	4. We believe a roadmap to success can be spelled out precisely IF you use very rigorous methodologies and procedures. We go much further: we have mathematically proven that every step in our unique and proprietary process, called The Right to Succeed^SM, will deliver true consumer fundamentals every time!


	4. We believe a roadmap to success can be spelled out precisely IF you use very rigorous methodologies and procedures. We go much further: we have mathematically proven that every step in our unique and proprietary process, called The Right to Succeed^SM, will deliver true consumer fundamentals every time!

We are the worlds best consumer detectives!


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		Hedonic Discovery^SM We discover the causal factors of consumer purchase behavior – these factors are called Consumer Hedonics. Consumer Hedonics are the causal factors of consumer purchase behavior. The word ‘Hedonics’ comes from the root word Hedonism. Baker Street added an “ics” at the end, to signal that we have turned the passionate factors of consumer behavior into a mathematical science.

Point-of-Purchase / Point-of-Use

•	These are the moments of truth for any product or service.
•	We only conduct 1-on-1 interviews, at the 2 moments of truth, Point-of-Purchase and/or Point-of-Use.
•	Baker Street Ethnographers dig for the true causal factors of behavior, using a proprietary technique, and get them every time!
•	Moreover, we prove it all! The Hedonics (causal factors) we discover, are always highly correlated to the actual consumer purchase behavior. We have to "understate" our expertise to be like Holmes.

Independent Stakeholders

•	We have a strong bias for ACTION
•	We will bring the voice of consumer directly to you
•	We will independently tell you what we think (not necessarily what you want to hear)
•	We will “act” as if we are on the YOUR business and recommend a winning course of action
•	We will help you lay a solid foundation for success on New Business Development
•	We will provide Actionable Recommendations supported by Consumer Hedonics – and our independence



		The Right to Succeed^SM To be the best-in-the-world we have built the methodology called The Right to Succeed Click here for the detail explanation of our unique and proprietary methodology