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Baker Street Solutions
is a marketing, consumer insights & product innovations company
What we Do Best:
We discover the causal factors of consumer purchase behavior:
These factors are called Consumer Hedonics |
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We build businesses based on our
discovery—deduction—synthesis expertise
with a powerful bias towards ACTION.
We can do this because we are the world’s best consumer detectives.
Our process is unique and proprietary:
Our research is conducted exclusively with consumers/customers/purchasers, 1-on-1 at the
point-of-purchase and at the point-of-use.
Our methodology was developed by BSS founder, Don Donovan, from the DNA of his 17 years at Procter & Gamble in both Marketing and R&D. It has been exponentially enhanced and perfected since then. |
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We do proprietary marketing and consumer research, providing companies with a genuine and intimate understanding of consumer purchase behavior.
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We discover and validate the causal factors of consumer purchase behavior through a unique and proprietary methodology, called The Right to Succeed
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We provide our clients with a “roadmap” that guides profitable innovation and efficient advertising at every point along the product marketing and development process.
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